The Norwegian striker, who has claimed Premier League Golden Boots in each of his two seasons in English football, has already been starring on the field in 2024-25 – with the prolific 24-year-old registering four goals, including another hat-trick, through two games.

Haaland is taking off as much off the pitch as he is on it, with it revealed that his image rights firm York Promotions Ltd has branched out into the world of aviation. A statement within their annual accounts says: “The company has entered into an agreement to acquire an interest in two aircraft for an amount of £2,155,342.”

York Promotions Ltd have built up £12m ($16m) in assets for the 12 months through to December 2023, with £7m in cash and £5m still owed to Haaland by various big-name brands that he boasts partnerships with. Those funds are allowing the City frontman to travel in style.

Haaland has big plans for his off-field endeavours, with The Mirror reporting on a business model that intends to move in various different directions – including following Argentine icon Lionel Messi into the energy drink market. Papers filed at the UK's Intellectual Property Office by Haaland’s lawyers during a legal battle to re-trademark his name state that the Norway international wants to sell: “Drinking water; sports drinks; energy drinks; fruit drinks; fruit juice beverages; protein drinks; carbohydrate drinks; protein-enriched sports beverages; energy drinks containing caffeine; energy drinks [not for medical purposes].”